Sodan Selva was on the fast track early in his career. He went to grad school, studied economic development and landed a job in investment banking.

But his dream wasn’t to be an investment banker. His dream, from the time he was 9, was to be a musician. So he saved up his money as an investment banker, then quit his job and struck out on his own. It’s the stuff legends are made of—the young and passionate dreamer turning his back on the cushy and safe but also stuffy and boring desk job to carve his own path, to follow the road less traveled, to chase the muse that had grown in his heart since he was a young boy.

Two decades later, Selva’s analysis of this first bold move of his career is succinct: “That was my first majorly failed entrepreneurial adventure. It was all passion, no product market fit.”

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